From Rationality to Emotionality: A study on Sustainable Fashion advertising Effectiveness

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Keywords	Rational appeal, Emotional appeal, Negative emotions, Advertising Effectiveness, Sustainable fashion
Thesis Advisor	De Raaf, Daan, Ferecatu, Alina
Persistent URL	hdl.handle.net/2105/71434
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Tebbenhoff, Angel. (2024, March 31). From Rationality to Emotionality: A study on Sustainable Fashion advertising Effectiveness. Marketing Management. Retrieved from http://hdl.handle.net/2105/71434

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