From Rationality to Emotionality: A study on Sustainable Fashion advertising Effectiveness

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Keywords	Rational appeal, Emotional appeal, Negative emotions, Advertising Effectiveness, Sustainable fashion
Thesis Advisor	De Raaf, Daan, Ferecatu, Alina
Persistent URL	hdl.handle.net/2105/71434
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Tebbenhoff, Angel. (2024). From Rationality to Emotionality: A study on Sustainable Fashion advertising Effectiveness. In Marketing Management.http://hdl.handle.net/2105/71434

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