The effectiveness of positive versus negative emotional appeals on anti-smoking advertisements, moderated by graphical versus textual design

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Keywords	Positive emotional appeal, negative emotional appeal, anti-smoking, anti-tobacco, advertisements, ad effectiveness
Thesis Advisor	De Raaf, Daan, Ferecatu, Alina
Persistent URL	hdl.handle.net/2105/71734
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schroeijers, Fleur. (2024, April 9). The effectiveness of positive versus negative emotional appeals on anti-smoking advertisements, moderated by graphical versus textual design. Marketing Management. Retrieved from http://hdl.handle.net/2105/71734

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