The Booktok Effect A case study of a virtual community in a video-sharing platform

Additional Metadata
Keywords	Booktok, Case study, Social Identity, UGC, eWOM, Readers, Bookstores
Thesis Advisor	van Kerckhove, Anneleen, Brodin, A.K.
Persistent URL	hdl.handle.net/2105/71781
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Alfonso Severino, Isabela. (2024, April 30). The Booktok Effect A case study of a virtual community in a video-sharing platform. Marketing Management. Retrieved from http://hdl.handle.net/2105/71781

Publication