The role of expertise in influencer marketing, with the moderating effect of closeness

Additional Metadata
Keywords	Infleuncers, celebrities, expertise, brand attitude, purchase intention
Thesis Advisor	De Raaf, Daan, Paolacci, G.
Persistent URL	hdl.handle.net/2105/71826
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Singh, Raman. (2024, May 28). The role of expertise in influencer marketing, with the moderating effect of closeness. Marketing Management. Retrieved from http://hdl.handle.net/2105/71826

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