Brand Activism: a Double-Edged Sword. The Effect of Brand Activism on Consumers’ Purchase Intention in Different Contexts

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Keywords	Brand Activism, Purchase Intention, Public Consensus, Purchasing Context, CSR
Thesis Advisor	Galli, Leandro, Eigenraam, Anniek
Persistent URL	hdl.handle.net/2105/71830
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Homan, Daphne. (2024, May 31). Brand Activism: a Double-Edged Sword. The Effect of Brand Activism on Consumers’ Purchase Intention in Different Contexts. Marketing Management. Retrieved from http://hdl.handle.net/2105/71830

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