2024-05-31
Front-of-Pack Labels and Decision-Making Types: Exploring Differential Effects on Maximizers and Satisficers in Shaping Healthier Purchase Intentions
Publication
Publication
| Additional Metadata | |
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| , , , , , , | |
| van Kerckhove, Anneleen, van Overveld, Mark | |
| hdl.handle.net/2105/71832 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Feldscher, Franziska. (2024, May 31). Front-of-Pack Labels and Decision-Making Types: Exploring Differential Effects on Maximizers and Satisficers in Shaping Healthier Purchase Intentions. Marketing Management. Retrieved from http://hdl.handle.net/2105/71832 |
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