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van Kerckhove, Anneleen, van Overveld, Mark
hdl.handle.net/2105/71832
Marketing Management
Rotterdam School of Management

Feldscher, Franziska. (2024). Front-of-Pack Labels and Decision-Making Types: Exploring Differential Effects on Maximizers and Satisficers in Shaping Healthier Purchase Intentions. In Marketing Management.http://hdl.handle.net/2105/71832