2024-06-18
The influence of the medium of a narrative advertisement on consumers’ purchase intentions
Publication
Publication
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Caprioli, Sara, Krefeld-Schwalb, Antonia | |
hdl.handle.net/2105/71850 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Colenbrander, Andrea. (2024, June 18). The influence of the medium of a narrative advertisement on consumers’ purchase intentions. Marketing Management. Retrieved from http://hdl.handle.net/2105/71850
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