The influence of the medium of a narrative advertisement on consumers’ purchase intentions

Additional Metadata
Keywords	Narrative advertisements, Purchase intentions, Emotions, Brand familiarity
Thesis Advisor	Caprioli, Sara, Krefeld-Schwalb, Antonia
Persistent URL	hdl.handle.net/2105/71850
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Colenbrander, Andrea. (2024, June 18). The influence of the medium of a narrative advertisement on consumers’ purchase intentions. Marketing Management. Retrieved from http://hdl.handle.net/2105/71850

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