The influence of the medium of a narrative advertisement on consumers’ purchase intentions

Additional Metadata
Keywords	Narrative advertisements, Purchase intentions, Emotions, Brand familiarity
Thesis Advisor	Caprioli, Sara, Krefeld-Schwalb, Antonia
Persistent URL	hdl.handle.net/2105/71850
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Colenbrander, Andrea. (2024). The influence of the medium of a narrative advertisement on consumers’ purchase intentions. In Marketing Management.http://hdl.handle.net/2105/71850

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