2024-06-18
How consumers use and respond to stories
Publication
Publication
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Caprioli, Sara, Krefeld-Schwalb, Antonia | |
hdl.handle.net/2105/71851 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Gonçalves, Malu. (2024, June 18). How consumers use and respond to stories. Marketing Management. Retrieved from http://hdl.handle.net/2105/71851
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