How consumers use and respond to stories

Additional Metadata
Keywords	Storytelling advertisements, Emotions, Sports, Motivation, Informative advertisements
Thesis Advisor	Caprioli, Sara, Krefeld-Schwalb, Antonia
Persistent URL	hdl.handle.net/2105/71851
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gonçalves, Malu. (2024, June 18). How consumers use and respond to stories. Marketing Management. Retrieved from http://hdl.handle.net/2105/71851

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