How consumers use and respond to stories

Additional Metadata
Keywords	Storytelling advertisements, Emotions, Sports, Motivation, Informative advertisements
Thesis Advisor	Caprioli, Sara, Krefeld-Schwalb, Antonia
Persistent URL	hdl.handle.net/2105/71851
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gonçalves, Malu. (2024). How consumers use and respond to stories. In Marketing Management.http://hdl.handle.net/2105/71851

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