2024-07-02
The role of personal stories in creative marketing strategies: A necessity or just a nice to have?
Publication
Publication
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Pauwels, Pamela, van Everdingen, Yvonne | |
hdl.handle.net/2105/71925 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
WaŁecka, Zuzanna. (2024, July 2). The role of personal stories in creative marketing strategies: A necessity or just a nice to have?. Marketing Management. Retrieved from http://hdl.handle.net/2105/71925
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