The role of personal stories in creative marketing strategies: A necessity or just a nice to have?

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Keywords	Entrepreneurs, Creativity, Marketing Strategies, Personal Experiences
Thesis Advisor	Pauwels, Pamela, van Everdingen, Yvonne
Persistent URL	hdl.handle.net/2105/71925
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	WaŁecka, Zuzanna. (2024, July 2). The role of personal stories in creative marketing strategies: A necessity or just a nice to have?. Marketing Management. Retrieved from http://hdl.handle.net/2105/71925

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