The role of personal stories in creative marketing strategies: A necessity or just a nice to have?

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Keywords	Entrepreneurs, Creativity, Marketing Strategies, Personal Experiences
Thesis Advisor	Pauwels, Pamela, van Everdingen, Yvonne
Persistent URL	hdl.handle.net/2105/71925
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	WaŁecka, Zuzanna. (2024). The role of personal stories in creative marketing strategies: A necessity or just a nice to have?. In Marketing Management.http://hdl.handle.net/2105/71925

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