2024-07-02
Trusting Fake Humans, to have Real Influence: A Comparison of Human vs Virtual Influencers on Source Trust and Purchase Intention
Publication
Publication
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Fytraki, Agapi, Genevsky, Alex | |
hdl.handle.net/2105/71965 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
van der Windt, Anouk. (2024, July 2). Trusting Fake Humans, to have Real Influence: A Comparison of Human vs Virtual Influencers on Source Trust and Purchase Intention. Marketing Management. Retrieved from http://hdl.handle.net/2105/71965
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