Trusting Fake Humans, to have Real Influence: A Comparison of Human vs Virtual Influencers on Source Trust and Purchase Intention

Additional Metadata
Keywords	virtual influencers, influencer marketing
Thesis Advisor	Fytraki, Agapi, Genevsky, Alex
Persistent URL	hdl.handle.net/2105/71965
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Windt, Anouk. (2024, July 2). Trusting Fake Humans, to have Real Influence: A Comparison of Human vs Virtual Influencers on Source Trust and Purchase Intention. Marketing Management. Retrieved from http://hdl.handle.net/2105/71965

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