Trusting Fake Humans, to have Real Influence: A Comparison of Human vs Virtual Influencers on Source Trust and Purchase Intention

Additional Metadata
Keywords	virtual influencers, influencer marketing
Thesis Advisor	Fytraki, Agapi, Genevsky, Alex
Persistent URL	hdl.handle.net/2105/71965
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Windt, Anouk. (2024). Trusting Fake Humans, to have Real Influence: A Comparison of Human vs Virtual Influencers on Source Trust and Purchase Intention. In Marketing Management.http://hdl.handle.net/2105/71965

Publication