Smart choices: Investigating the potential of personalised digital recommendations in influencing healthier food choices within the online supermarket environment

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Keywords	personalised recommendations, healthier food choices, consumer behaviour, marketing, digital marketing, recommender systems, nudging
Thesis Advisor	van Kerckhove, Anneleen, Van den Bergh, B.
Persistent URL	hdl.handle.net/2105/71966
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Leeuw, Femke. (2024, July 2). Smart choices: Investigating the potential of personalised digital recommendations in influencing healthier food choices within the online supermarket environment. Marketing Management. Retrieved from http://hdl.handle.net/2105/71966

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