La dolce vita meets Dutch gezelligheid: navigating cross-cultural influencer marketing on Instagram between Italy and The Netherlands

Additional Metadata
Keywords	Cross-cultural marketing, Comparative analysis, Instagram, Social media, Influencer marketing, Cultural contexts, Qualitative content analysis
Thesis Advisor	Waarts, Erik, Chakrabarti, Ronika
Persistent URL	hdl.handle.net/2105/72056
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Borsboom, Chiara. (2024, July 9). La dolce vita meets Dutch gezelligheid: navigating cross-cultural influencer marketing on Instagram between Italy and The Netherlands. Marketing Management. Retrieved from http://hdl.handle.net/2105/72056

Publication