La dolce vita meets Dutch gezelligheid: navigating cross-cultural influencer marketing on Instagram between Italy and The Netherlands

Additional Metadata
Keywords	Cross-cultural marketing, Comparative analysis, Instagram, Social media, Influencer marketing, Cultural contexts, Qualitative content analysis
Thesis Advisor	Waarts, Erik, Chakrabarti, Ronika
Persistent URL	hdl.handle.net/2105/72056
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Borsboom, Chiara. (2024). La dolce vita meets Dutch gezelligheid: navigating cross-cultural influencer marketing on Instagram between Italy and The Netherlands. In Marketing Management.http://hdl.handle.net/2105/72056

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