Shades of style: analyzing the difference between colored and black-and-white image content in fashion marketing

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Keywords	image content, social media, fashion, congruency, purchase intention, engagement
Thesis Advisor	Cascio Rizzo, Giovanni Luca, Paolacci, G.
Persistent URL	hdl.handle.net/2105/72057
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bronsgeest, Maaike. (2024, July 9). Shades of style: analyzing the difference between colored and black-and-white image content in fashion marketing. Marketing Management. Retrieved from http://hdl.handle.net/2105/72057

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