Shades of style: analyzing the difference between colored and black-and-white image content in fashion marketing

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Keywords	image content, social media, fashion, congruency, purchase intention, engagement
Thesis Advisor	Cascio Rizzo, Giovanni Luca, Paolacci, G.
Persistent URL	hdl.handle.net/2105/72057
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bronsgeest, Maaike. (2024). Shades of style: analyzing the difference between colored and black-and-white image content in fashion marketing. In Marketing Management.http://hdl.handle.net/2105/72057

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