The Implications of Utilizing Generative AI: Perceived Trustworthiness in GenAI vs. Human-Created Advertisements

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Keywords	Generative AI, Trust, Human, Advertising, Perceived Trustworthiness, Disposition Persuasion Knowledge
Thesis Advisor	Cascio Rizzo, Giovanni Luca, Paolacci, G.
Persistent URL	hdl.handle.net/2105/72058
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Donraadt, Merle. (2024, July 9). The Implications of Utilizing Generative AI: Perceived Trustworthiness in GenAI vs. Human-Created Advertisements. Marketing Management. Retrieved from http://hdl.handle.net/2105/72058

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