The Implications of Utilizing Generative AI: Perceived Trustworthiness in GenAI vs. Human-Created Advertisements

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Keywords	Generative AI, Trust, Human, Advertising, Perceived Trustworthiness, Disposition Persuasion Knowledge
Thesis Advisor	Cascio Rizzo, Giovanni Luca, Paolacci, G.
Persistent URL	hdl.handle.net/2105/72058
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Donraadt, Merle. (2024). The Implications of Utilizing Generative AI: Perceived Trustworthiness in GenAI vs. Human-Created Advertisements. In Marketing Management.http://hdl.handle.net/2105/72058

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