The effect of visual congruence on the relationship between rival sports team sponsorship and the brand attitude of home team supporters

Additional Metadata
Keywords	Sports sponsorship, Brand perception, Rival supporters, Visual congruence, Associative learning
Thesis Advisor	D'Hooge, Serena, Liberali, Jordana
Persistent URL	hdl.handle.net/2105/72059
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dingen, Jelle. (2024, July 9). The effect of visual congruence on the relationship between rival sports team sponsorship and the brand attitude of home team supporters. Marketing Management. Retrieved from http://hdl.handle.net/2105/72059

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