Influencers and Controversy: The difference between micro vs. macro influencers and how controversy affects brand image

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Keywords	Influencers, Controversy, brand image
Thesis Advisor	D'Hooge, Serena, Liberali, Jordana
Persistent URL	hdl.handle.net/2105/72060
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nathie, Risha. (2024, July 9). Influencers and Controversy: The difference between micro vs. macro influencers and how controversy affects brand image. Marketing Management. Retrieved from http://hdl.handle.net/2105/72060

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