Influencers and Controversy: The difference between micro vs. macro influencers and how controversy affects brand image

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Keywords	Influencers, Controversy, brand image
Thesis Advisor	D'Hooge, Serena, Liberali, Jordana
Persistent URL	hdl.handle.net/2105/72060
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nathie, Risha. (2024). Influencers and Controversy: The difference between micro vs. macro influencers and how controversy affects brand image. In Marketing Management.http://hdl.handle.net/2105/72060

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