Global Brand Attitudes: Unveiling the Influence of Country of Origin, Consumer Ethnocentrism, and Globalisation Attitude

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Keywords	Globalisation, Ethnocentrism, Country-of-Origin, Attitudes
Thesis Advisor	Waarts, Erik, Chakrabarti, Ronika
Persistent URL	hdl.handle.net/2105/72118
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Opricović, Jovana. (2024, July 11). Global Brand Attitudes: Unveiling the Influence of Country of Origin, Consumer Ethnocentrism, and Globalisation Attitude. Marketing Management. Retrieved from http://hdl.handle.net/2105/72118

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