Global Brand Attitudes: Unveiling the Influence of Country of Origin, Consumer Ethnocentrism, and Globalisation Attitude

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Keywords	Globalisation, Ethnocentrism, Country-of-Origin, Attitudes
Thesis Advisor	Waarts, Erik, Chakrabarti, Ronika
Persistent URL	hdl.handle.net/2105/72118
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Opricović, Jovana. (2024). Global Brand Attitudes: Unveiling the Influence of Country of Origin, Consumer Ethnocentrism, and Globalisation Attitude. In Marketing Management.http://hdl.handle.net/2105/72118

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