Lights, Camera, Influence: How eWOM and Cultural Values Shape Movie-Watching Intentions

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Keywords	Film Industry, eWOM, Behavioral Intention, Collectivism, Uncertainty Avoidance, Social Media Marketing, Information Adoption Model
Thesis Advisor	Waarts, Erik, Kochuyt-van Calster, Thierry
Persistent URL	hdl.handle.net/2105/72119
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lorenzin, Flavia. (2024, July 11). Lights, Camera, Influence: How eWOM and Cultural Values Shape Movie-Watching Intentions. Marketing Management. Retrieved from http://hdl.handle.net/2105/72119

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