Lights, Camera, Influence: How eWOM and Cultural Values Shape Movie-Watching Intentions

Additional Metadata
Keywords	Film Industry, eWOM, Behavioral Intention, Collectivism, Uncertainty Avoidance, Social Media Marketing, Information Adoption Model
Thesis Advisor	Waarts, Erik, Kochuyt-van Calster, Thierry
Persistent URL	hdl.handle.net/2105/72119
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lorenzin, Flavia. (2024). Lights, Camera, Influence: How eWOM and Cultural Values Shape Movie-Watching Intentions. In Marketing Management.http://hdl.handle.net/2105/72119

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