From Gram to Groove: deciphering music festival vibes on social media for ticket triumph

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Keywords	music festivals, message appeals, fear of missing out, event marketing, purchase intentions
Thesis Advisor	Cascio Rizzo, Giovanni Luca, Paolacci, G.
Persistent URL	hdl.handle.net/2105/72123
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Puşcaş, Corina. (2024, July 11). From Gram to Groove: deciphering music festival vibes on social media for ticket triumph. Marketing Management. Retrieved from http://hdl.handle.net/2105/72123

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