From Gram to Groove: deciphering music festival vibes on social media for ticket triumph

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Keywords	music festivals, message appeals, fear of missing out, event marketing, purchase intentions
Thesis Advisor	Cascio Rizzo, Giovanni Luca, Paolacci, G.
Persistent URL	hdl.handle.net/2105/72123
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Puşcaş, Corina. (2024). From Gram to Groove: deciphering music festival vibes on social media for ticket triumph. In Marketing Management.http://hdl.handle.net/2105/72123

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