Emotional bonds and rational transactions: corporate branding in B2B banking

Additional Metadata
Keywords	"emotional branding" "rational branding" "B2B relationships"
Thesis Advisor	Thomassen, Jean-Pierre, Mariadassou, Shwetha
Persistent URL	hdl.handle.net/2105/72124
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Bergen, Sophie. (2024, July 11). Emotional bonds and rational transactions: corporate branding in B2B banking. Marketing Management. Retrieved from http://hdl.handle.net/2105/72124

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