Emotional bonds and rational transactions: corporate branding in B2B banking

Additional Metadata
Keywords	"emotional branding" "rational branding" "B2B relationships"
Thesis Advisor	Thomassen, Jean-Pierre, Mariadassou, Shwetha
Persistent URL	hdl.handle.net/2105/72124
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Bergen, Sophie. (2024). Emotional bonds and rational transactions: corporate branding in B2B banking. In Marketing Management.http://hdl.handle.net/2105/72124

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