Pun-der the Influence: The Mediating Role of Emotions on the Relationship between Pun Usage and Ad Effectiveness

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Keywords	puns, ad-effectiveness, ad-evoked happiness, humour effect, perceived product type, mediation, facereader
Thesis Advisor	Boksem, Maarten, Dupont, Lennie
Persistent URL	hdl.handle.net/2105/72128
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vijay, Aditi. (2024, July 11). Pun-der the Influence: The Mediating Role of Emotions on the Relationship between Pun Usage and Ad Effectiveness. Marketing Management. Retrieved from http://hdl.handle.net/2105/72128

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