Beyond the Palette: Exploring the Impact of Warm vs. Cool Color Combinations in Advertisements on Emotional Engagement and Advertising Effectiveness through Facial Recognition Analysis

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Keywords	colours, advertising effectiveness, colour psychology, emotions, facial expressions recognition
Thesis Advisor	Boksem, Maarten, Dupont, Lennie
Persistent URL	hdl.handle.net/2105/72129
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jong, Rouissa. (2024, July 11). Beyond the Palette: Exploring the Impact of Warm vs. Cool Color Combinations in Advertisements on Emotional Engagement and Advertising Effectiveness through Facial Recognition Analysis. Marketing Management. Retrieved from http://hdl.handle.net/2105/72129

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