Beyond the Palette: Exploring the Impact of Warm vs. Cool Color Combinations in Advertisements on Emotional Engagement and Advertising Effectiveness through Facial Recognition Analysis

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Keywords	colours, advertising effectiveness, colour psychology, emotions, facial expressions recognition
Thesis Advisor	Boksem, Maarten, Dupont, Lennie
Persistent URL	hdl.handle.net/2105/72129
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jong, Rouissa. (2024). Beyond the Palette: Exploring the Impact of Warm vs. Cool Color Combinations in Advertisements on Emotional Engagement and Advertising Effectiveness through Facial Recognition Analysis. In Marketing Management.http://hdl.handle.net/2105/72129

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