Exploring the promotion of health-related behaviors in online social advertisements: Do emotional appeal and regulatory focus play a role?

Additional Metadata
Keywords	Social marketing, Social advertising, Emotional appeal, Regulatory focus, Mental health, Social media
Thesis Advisor	van Overveld, Mark, Waarts, Erik
Persistent URL	hdl.handle.net/2105/72131
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wagenaar, Kim. (2024, July 11). Exploring the promotion of health-related behaviors in online social advertisements: Do emotional appeal and regulatory focus play a role?. Marketing Management. Retrieved from http://hdl.handle.net/2105/72131

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