2024-07-11
Emotional Appeals, Personal Norms, and Sustainable Consumption: Investigating the Influence of Guilt and Pride on Consumer Green Purchasing Intentions
Publication
Publication
| Additional Metadata | |
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| , , , , , , | |
| van Overveld, Mark, de Bliek, Ruben | |
| hdl.handle.net/2105/72132 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Godefroid, Pauline. (2024, July 11). Emotional Appeals, Personal Norms, and Sustainable Consumption: Investigating the Influence of Guilt and Pride on Consumer Green Purchasing Intentions. Marketing Management. Retrieved from http://hdl.handle.net/2105/72132 |
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