2024-07-11
Emotional Appeals, Personal Norms, and Sustainable Consumption: Investigating the Influence of Guilt and Pride on Consumer Green Purchasing Intentions
Publication
Publication
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van Overveld, Mark, de Bliek, Ruben | |
hdl.handle.net/2105/72132 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Godefroid, Pauline. (2024, July 11). Emotional Appeals, Personal Norms, and Sustainable Consumption: Investigating the Influence of Guilt and Pride on Consumer Green Purchasing Intentions. Marketing Management. Retrieved from http://hdl.handle.net/2105/72132
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