The impact of creative advertising: The competition template’s influence on advertisement attitudes and purchase intention

Additional Metadata
Keywords	creativity, purchase intention, advertisement attitudes, openness to experience, creativity templates, advertising
Thesis Advisor	Caprioli, Sara, Smidts, Ale
Persistent URL	hdl.handle.net/2105/72133
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Yurddaş, Defne. (2024). The impact of creative advertising: The competition template’s influence on advertisement attitudes and purchase intention. In Marketing Management.http://hdl.handle.net/2105/72133

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