2024-07-11
Excitement and Consumer Innovativeness: The Moderating Role of Openness to Experience
Publication
Publication
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Caprioli, Sara, Smidts, Ale | |
hdl.handle.net/2105/72135 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Timmermans, Romy Esmee. (2024, July 11). Excitement and Consumer Innovativeness: The Moderating Role of Openness to Experience. Marketing Management. Retrieved from http://hdl.handle.net/2105/72135
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