Levelling Up Sponsoring: A Quantitative Analysis of Integrated Advertisements in Esports Tournaments

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Keywords	Sponsorships, Esports, Integrated advertising, Attitude towards Sponsorships, Perceived Fit, Advertising Scepticism, Marketing
Thesis Advisor	Al-dhabyani, Yaser, van Everdingen, Yvonne
Persistent URL	hdl.handle.net/2105/72136
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Stolk, luna. (2024, July 11). Levelling Up Sponsoring: A Quantitative Analysis of Integrated Advertisements in Esports Tournaments. Marketing Management. Retrieved from http://hdl.handle.net/2105/72136

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