Levelling Up Sponsoring: A Quantitative Analysis of Integrated Advertisements in Esports Tournaments

Additional Metadata
Keywords	Sponsorships, Esports, Integrated advertising, Attitude towards Sponsorships, Perceived Fit, Advertising Scepticism, Marketing
Thesis Advisor	Al-dhabyani, Yaser, van Everdingen, Yvonne
Persistent URL	hdl.handle.net/2105/72136
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Stolk, luna. (2024). Levelling Up Sponsoring: A Quantitative Analysis of Integrated Advertisements in Esports Tournaments. In Marketing Management.http://hdl.handle.net/2105/72136

Publication