Authenticity at Heart: The Influence of the Presumed Creator of the Advertisement (Generative AI vs. Human) on Consumers' Purchase Intention

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Keywords	generative AI, purchase intention, perceived authenticity, advertising appeals
Thesis Advisor	Mariadassou, Shwetha, Granulo, Armin
Persistent URL	hdl.handle.net/2105/72137
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Potinteu, Mara. (2024, July 11). Authenticity at Heart: The Influence of the Presumed Creator of the Advertisement (Generative AI vs. Human) on Consumers' Purchase Intention. Marketing Management. Retrieved from http://hdl.handle.net/2105/72137

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