Authenticity at Heart: The Influence of the Presumed Creator of the Advertisement (Generative AI vs. Human) on Consumers' Purchase Intention

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Keywords	generative AI, purchase intention, perceived authenticity, advertising appeals
Thesis Advisor	Mariadassou, Shwetha, Granulo, Armin
Persistent URL	hdl.handle.net/2105/72137
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Potinteu, Mara. (2024). Authenticity at Heart: The Influence of the Presumed Creator of the Advertisement (Generative AI vs. Human) on Consumers' Purchase Intention. In Marketing Management.http://hdl.handle.net/2105/72137

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