Judging a product by its cover: the impact of eco-labelling on perceived environmental friendliness through perceived product purity based on packaging design complexity.

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Keywords	Packaging Design, Environmental Friendliness, Product Purity, Eco-Labelling
Thesis Advisor	Berens, Guido, Bai, Yan
Persistent URL	hdl.handle.net/2105/72179
Series	Global Business & Sustainability
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Nijkerk, Laurens. (2024). Judging a product by its cover: the impact of eco-labelling on perceived environmental friendliness through perceived product purity based on packaging design complexity. In Global Business & Sustainability.http://hdl.handle.net/2105/72179

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