2024-07-16
Comparing the influence of textual descriptions versus social credit scores of reviewers on purchase intention through reviewer credibility
Publication
Publication
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Genevsky, Alex, Fytraki, Agapi | |
hdl.handle.net/2105/72244 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Vonk, Sebastiaan. (2024, July 16). Comparing the influence of textual descriptions versus social credit scores of reviewers on purchase intention through reviewer credibility. Marketing Management. Retrieved from http://hdl.handle.net/2105/72244
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