Unveiling Loyalty Strategies:  Examining the influence of rewards on customer retention across varying levels of brand loyalty

Additional Metadata
Keywords	customer retention, brand loyalty, monetary rewards, non-monetary rewards
Thesis Advisor	Genevsky, Alex, Galli, Leandro
Persistent URL	hdl.handle.net/2105/72246
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Hout, Liza. (2024, July 16). Unveiling Loyalty Strategies: Examining the influence of rewards on customer retention across varying levels of brand loyalty. Marketing Management. Retrieved from http://hdl.handle.net/2105/72246

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