Unveiling Loyalty Strategies:  Examining the influence of rewards on customer retention across varying levels of brand loyalty

Additional Metadata
Keywords	customer retention, brand loyalty, monetary rewards, non-monetary rewards
Thesis Advisor	Genevsky, Alex, Galli, Leandro
Persistent URL	hdl.handle.net/2105/72246
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Hout, Liza. (2024). Unveiling Loyalty Strategies: Examining the influence of rewards on customer retention across varying levels of brand loyalty. In Marketing Management.http://hdl.handle.net/2105/72246

Publication